Question

Hoping to get some help. I have started an estate agents in England. We cover three different locations. Solihull Meriden Coventry Can I target specific locations at the ad level or must I create another camping and duplicate the cost? What I don’t want is someone searching for an estate agents in Solihull and the address contact number etc is for Coventry. Hope the above makes sense. I also see our competitors use the location in the headline such as Purple Bricks | Estate Agents in Meriden Purple Bricks | Estate Agents in Coventry Are they creating many campaigns to do this or being clever at the advert level?  

Answer 1

Drop me a message gary

Answer 2

Geographic targeting is at the campaign level.  

Answer 3

You would be best to create 3 seperate campaigns and build out the Ad Groups in each campaign on the different searches based on that area. If cost is an issue you can set an account level budget and assign that to the different campaigns in Tools and Settings > Shared Library > Shared Budgets. Hope that helps  

Answer 4

1. Create seperate campaigns for each location. Keep other two location as negative (in targeting location & keyword) in one location campaign. 2. Use Dynamic Key Insertion or Ad customizer for effective ad copies 3. Effectively utilize ad extensions to show your different locations Let me know if you need help

Answer 5

You mentioned not wanting to show the address/phone of the wrong location. I assume you are referencing location extensions. If so, you can do this a couple of different ways. 1) Geo-qualified or no geo-qualified keywords Separate campaigns for each location (as others have said). Filter for the correct location at the campaign level. Target only that area you want it be seen in. 2) No geo-qualifed keywords Target the entire area for all physical locations. Place the location extension at the Account level. Google will show the extension for the location the person is closest to. 3) Keywords with and without geo-qualifiers Place location extensions at the account level. Filter at the group level for each of those geo-qualified groups. As far as competitors showing different locations in their headlines. It's most likely Ad Customizers.