Question

Hi all I could use some help mapping out the logistics of this campaign. My client has 70 landing pages, one for each city they service. She wants to target each individually but her Monthly Budget is $3, 000. This would mean $3000 / 70 campaigns = $42. 8 per campaign $42. 8 / 31 days = $1. 38 per day per campaign Average keyword cost is going to be over $4 Should I run it like that since that's how she gave me the work order? Or is there a better way. Please keep in mind all 70 landing pages are already made so she would definitely want the search to go to the correct page

Answer 1

She should have one landing page with the content dynamically changing based on search city

Answer 2

And to the question i would have one campaign and split the ad groups up by city. Run the full budget on that campaign gather data, then you can start optimizing based on best performing cities

Answer 3

. or start with basic research, start with cities or counties that fit your demographics or based on historical data. Categorize them by tiers and launch them accordingly. You might just end up spreading your budget too thin across 70 LPs and not getting enough data to drive insights.  

Answer 4

Shared budget and let the market decide which captures more traffic through time then make a decision based on ctr and conversion rates per location

Answer 5

Where are they made on her website? Are they SEO or PPC Landing pages ?  

Answer 6

Ask what their best selling products are, focus on those. Cut that list down to 2-5 products ideally.