Question

Anyone that does high volume lead gen on Google display network? I work for a company that we generate over 1, 000 leads a day on GDN and would like to get a discussion going on bid strategy, creative testing, etc!  

Answer 1

Sure, let's connect to discuss in detail.  

Comments

I'll dm you

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I'd love to be in the conversation. I'm trying to scale spend to about 20k/ day

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@matthus DM me, will talk  

Answer 2

For what kind of products / services do you generate leads @rooftop From my experience, it is kind of difficult to generate leads via Display. Tried everything from different ad angles and content between ad and landingpage. All these targeting options aren't working for us. Contextual Keywords is atm still the best method for us.  

Answer 3

If you are spending more than 2-3k a day on display then DV360 probably worth looking at.  

Comments

Interesting. Are you currently using DV360? We spend about 4-5k/day (only in the US)

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@chantel Mind sharing on how you test creatives? This is one area I struggle in. Every time I launch new creatives, they never get any traction in terms of receiving impressions.  

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@chantel For GDN. We probably won't try DoubleClick due to the added costs. I'm thinking of switching the setting to even rotation but scared it will mess up performance baddd lol

Answer 4

Hey Ryan, Have you tried duplicating the same ad group and having the ad group rotation setting different?  

Comments

@laurynlausanne I'll try that!  

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Do it for an ad group that's performing in the middle. Don't do it on your best one or the worst ones.  

Answer 5

Have you tried custom intent audience built based on competitor website content paired with an in-market audience?  

Comments

We advertise a medical device so we can't collect audiences

Answer 6

I would question the quality of those leads. I've seen lots of companies generate 1000 leads but how many of them are actually good leads?  

Comments

It's all about $$ at the end of the day.  

Answer 7

Yeah I have in the past. DM me!