Question

Hi guys, I need a little bit of help. I'm managing a campaign for one of my clients about Local Architects for specific areas and the client is always receiving calls from people who think they are the council. I have put " area council" as negative keyword but we still receive this calls. Users get confused and call us thinking we're the council. Any suggestion on how to avoid this?  

Answer 1

Have you checked the search terms report?  

Comments

Yes of course I have done it and every time there is a search with the word "council" I put it as negative keywords

Answer 2

Add "council"

Comments

I have done it :(

Answer 3

If you are using dynamic phone number insertion you can verify which ad their dialing in from.  

Answer 4

Add exact and phrase match of terms you dont want as negative keywords.  

Comments

I have done it

Answer 5

I was also thinking to add the phrase Architects no council to the ad. I don't know if this can put off people looking for council. What you suggest?  

Answer 6

Not sure about that exact phrase in the ads, but pre-qualifying your leads with ad text is good idea. You will have a lower ctr, but a better conversion rate, which is what counts in the end

Comments

I think I will try it. We are sending them to a landing page that makes very clear we're not the council. I have spoken with one of the person who called thinking we were the council and she just told me maybe she didn't read well the ad. :(

Answer 7

Are these "call only" ads or calls from ads and website?  

Comments

Calls from ads

Answer 8

Are you sure the wrong calls are coming from your ads?  

Comments

Well for sure they see the ad and they call

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@bergson Which call tracking platform are you using?  

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@whidah I know calls come from them. I speak with the people who call and they tell me.  

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@bergson I've used call tracking & recording, and I've heard way too many people blatantly mis-attribute "where they saw our ad" or similar. You'll want to use more technical tracking to really dial this campaign in.  

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@whidah Thank you but I'm quite sure calls come from there as we are a brand new website with little organic traffic at the moment

Answer 9

Honestly - I think you’re going to find this tricky. Am guessing people aren’t reading the ads and are just clicking the call extension.  

Comments

I think the same

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@bergson while it won’t help with stopping irrelevant clicks - to stop your client going crazy I would maybe turn off the call ext! Also - maybe go for more qualified keywords - so add say “architects” or “consultants” to the planning application + town. I work in something similar and have the same issues

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Oh and assuming you’re uk - negative local authority, and also department

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@jimmie I have done that. Now I have also written in the as we are not the council. Hope it works.  

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@jimmie yes

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@bergson people are just lazy and click ‍♀️

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@bergson  people will just see the word ‘“council” and still think you’re the council  

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@jimmie so maybe it will be even worse!  

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@bergson enjoy. Being serious though I’d maybe let it run as is for a short while to get the search terms and then go very specific on the keywords.