Question

Hello everyone.  My google ads conversions are not matching with google analytics conversions(acquisition-google ads).Hello everyone. My google ads conversions are not matching with google analytics conversions(acquisition-google ads). How should i distinguish? Attribution model used in google ads- last click

Answer 1

Hi that is a common problem GA doesn't uses last click attribution to record conversion or the goals and thats why you are facing this issue to avoid this situation and to understand what went wrong in the GA configuration you have to closely look on the traffic flow and you will see the difference by that

Answer 2

Google Ads uses 'any cookie' and attributes the sale to the last click (if so configured). Analytics uses 'last cookie' and attributes the sale to the moment of the sale. They will never match and both are not the absolute truth.  

Comments

@merrimerriam5503 is it true ( google analytics goal)?  

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@diskin seems right