Des Plaines, IL Naperville, IL Niles, IL Oak Park, IL Oswego, IL Plainfield, IL
Ideal Protein Protocol Ideal Protein Alternatives Keto Diet Weight Watchers
Budgeting For Moms Personal Finance
Cleaning Tips Gardening Tips Travel Tips
Facebook Ads Google AdWords Search Engine Optimization
Arlo Cameras Ring Home Security Smart Home SmartThings
☰

Hello, While looking at my report for the last month I have noticed that I have a different number of conversion in Google Ads (145) and Google Analytics (140) As a newbie I'm a bit confused by this and I'm not sure which of these metrics I should report to a client.

+2 votes
by (570 points)
Hello, While looking at my report for the last month I have noticed that I have a different number of conversion in Google Ads (145) and Google Analytics (140) As a newbie I'm a bit confused by this and I'm not sure which of these metrics I should report to a client. What's the deal? Thank you
Hello, While looking at my report for the last month I have noticed that I have a different number o

1 Answer

0 votes
by (150 points)
I'm guessing it's down to attribution. Let's say someone clicks from a Google Ad and doesn't convert. They return via organic. Google Ads would cound this is a conversion, but Analytics would attribute that conversion to google/organic if you're using the default last-click attribution.  
by (570 points)
Yes I do. Thank you.  
The Google AdWords Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about successful search engine marketing (SEM) ads through Google AdWords.

Most popular tags

Related questions

 Powered by Advice.Town
...