Question

My conversion data doesn't match and I'm looking for the source of truth. What is the best way to determine how Google Ads are attributing sales? My current campaign's conversions go up slowly day after day, and yet Google Analytics reports 10% the amount of sales.  

Answer 1

Try audience segments and exclude referrals on Google Analytics , make sure the data layers are passed accurately on purchases

Comments

Where do I do this at? thanks in advance

Answer 2

What’s your industry ?  

Comments

@bid116 sent you a pm

Answer 3

Get many conversions to get data driven attribution

Comments

@raynell9 For me no way to understand all conversion paths in all channels, sources, hours, devices, etc. to get the "true" results. Thats for machine learning is designed and used.  

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@balata484 This is exactly what I said. You can't analyze it, but you told me that you can.  

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@raynell9 I can analyze results of data driven model and compare it to results of different models.  

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@balata484 We are in a recursive loop  How it will help you to manage the campaigns in a better way?  

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@raynell9 It is like hearing different opinions.