Question

My website is fairly text heavy to help with organic SEO so I have created a separate condensed 1 page lead gen landing page for an ad campaign to promote B2B local service (£300 +) . Ive created this as a hidden page on my website with no menu buttons. Is this the best strategy or is it best to incorporate a landing page as part of the website? How will people find the lead gen page if they want to return to it if it’s just linked to the ad?  

Answer 1

I guess you answered your own questions. how will they find the lead page if it’s only linked to the ad? Maybe make a big button on your content pages to fill the form, which will work out very well for funnels too.  

Answer 2

If you want to serve that landing page only to the ad audience, then don't link it from the website and also don't add any menu on the landing page to make sure they don't get lost on your website. That depends upon your strategy and goal.  

Answer 3

I’ve got 500+ pages on my website. All to customize landing pages for Google Ads for different cities, they are all interconnected.