Question

Potential client asking for a budget that would guarantee him atleast 1 sale, for a whole new kind of product worth 5k. How would you deal with this?  

Answer 1

No guarantees. If the product sucks you could be the sickest Google Ads Master and still wouldnt sell anything.  

Answer 2

Tell him to go jump

Answer 3

I would be wary, but also you could ask if he has done Paid Advertising before? If he has, look at historical data, use your experience to assess it from there. If not, it is impossible to guarantee. At least with historical metrics you can formulate some sort of plan.  

Answer 4

Walk away. Your job is to bring the right horses to the water trough. It’s his to supply the water they will drink.  

Comments

@sycamine1 Amen

Answer 5

Heck, I tell people if someone guarantees stuff, to run away.  

Answer 6

If they have proven sales then it could work but it depends on how good the campaigns are setup, the website, user experience, price, how long the sales process is, etc.  

Answer 7

You don't guarantee sales EVER, you guarentee clicks.  

Answer 8

I don’t and would not guarantee anything ever with any ads as you just don’t know and it’s a huge set up to start making guarantees

Answer 9

I would do a performance based deal. 30% of sales. that way your both happy, and you put your money where mouth is when you pitched to him  

Answer 10

Say $20, 000

Answer 11

Do it as long as you can calculate how before.  

Answer 12

I 'd not guarantee that much for a new client before launching some test campaigns for 1-2 months. I'd do decent planning. There are two things to pay attention - one is price per client that client should have to be profitable and other thing is real price per client they will have after launching the campaigns. Profitable price per client will depend on margin that client has on that product (service). If it is 30% for example, then you should make a sale for max 20% - $1k. If clicks in search cost $1 to $10, then you can make about 100-1000 clicks. So your conversion rate should be 0, 10-1%. That is normal conversion rate. I mean It is achievable. Also you need to look into history in analytics how their website is converting traffic from paid or organic channel, or other channels. You can google conversion rate for your type of business and other metrics and then offer a good plan to the client without strict guarantee.  

Answer 13

Tell him there are no guarantees

Answer 14

Better to be honest here rather than get caught up in that game.