Question

Some days my ads will spend the whole budget (3k), some days, like yesterday, they'll spend 30% of the budget. Makes no sense to me. Any idea why this is happening? @moth? I'm running in stream ads to a topic to UK and US

Answer 1

Some days they will spend 300% . Just wait .  

Answer 2

Manual Bidding or Scripts could save you

Comments

@inhalator i am Manal biding

Answer 3

Holiday weekend

Comments

@quasijudicial34  

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@quasijudicial34 it’s Been like this for weeks

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It's tough to help if we have nothing to go by.  

Answer 4

Have you checked day of the week reports? Your audience may fluctuate in terms of when they’re in the market for your product/service. Have you checked your IS data on these days? Are you being outbid on certain days versus others?  

Comments

@comstock10 IS?  

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Impression share/impression share lost due to budget, etc.  

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No idea what that was lol. I’ll look into it, thank you.  

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No worries  

Answer 5

There won't always be the exact same number of people searching each and every day. Review the schedule report for patterns you can see historically, such as a lower volume of impressions and clicks on Fridays. You can then add bid modifications to help spend more on these days if this is in-line with your objectives.