Question

Hello Everyone, how to calculate Ads budget for a campaign ? How does Google Forecasting tool help in this regard? The cost, clicks and conversions shown in the Forecasting report - is it monthly? Thanks in advance.  

Answer 1

You can use any tool like spyfu and many otgers which you get under bulkbuy like of flickover but ultimately you will get an ide once you start running the campaign!  

Comments

@mediaeval10 That's true! Any idea regarding Google Forecasting tool under Keyword Planner

---

@spherulite it can give a genral idea but the location that you are targeting is highly dependent wether cpc will go up or down

---

Though I agree with your statement, that will not help you predict the budget need for a prospect before you onboard them. You need to give the prospect an idea of what they will be spending.  

---

@mediaeval10 Okay

Answer 2

We suggest budgets based on the competition in the market. We use Spyfu to get an estimate of what our client will need to spend to be competitive.  

Comments

@penicillin Thanks. What about Google Keyword Planner Forecasting tool?  

---

@spherulite I have zero faith in that tool. It used to be fairly accurate, but now it is virtually worthless.  

---

@penicillin I use the Google Keyword Planner for keyword research purpose. But would like to know more about the Forecasting tool report.  

---

@spherulite It is unreliable in any way. That is my opinion. It does not accurately forecast volume or cost.