Question

What do you guys advise, CPA Goal or manual CPC?  

Answer 1

I start on manual CPC then transition to tCPA once enough conversion data is gathered; and utilize portfolio bidding where possible

Comments

How do you know when you have enough conversion data? Is there a specific # of conversions that you look for?  

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@damning they used to recommend 15 in 15 days, that has been since relaxed, but 15-50 is a good number

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@chantel Cool. What's portfolio bidding? Like a shared automated bidding strategy?  

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@damning yeah basically pools data from several campaigns

Answer 2

It really depends on where you are in your campaign. I'd start with manual CPC, have conversion tracking set up and monitor your CPA. Overtime you could then switch to an automated bidding strategy like CPA.  

Answer 3

Yeah I often start with maximising conversion for 5 or 6 days, and than CPA Goal, but I wonder if it actually is the right approach

Answer 4

Aaaand the most helpful answer should be: "It depends" Counter question: How much conversion data do you have available?  

Answer 5

I usually start with maximize clicks gather conversion data switch to automated bidding strategy

Comments

So automatic CPC bidding? or based on a portfolio strategy?  

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No cpa bidding

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@cox10 ah ok

Answer 6

Check this (leadgen, search).  

Answer 7

You start with manual and after some time switch to automated strategy

Comments

@schoenburg638 would maximize conversions also fall under that term 'manual'?  

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If you don't care about CPA - yes

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@schoenburg638 Strange

Answer 8

For sure

Answer 9

Start with manual and stay with it forever. keep adjusting according to profit margins.  

Answer 10

ROAS GOAL

Answer 11

What is your objective? this is critical to give you an answer that works!  

Comments

@petrous getting CPL leads

Answer 12

We start most campaigns with manual.