Question

I have Smart Display campaign $50 daily budget and $6 CPA but not getting enough impressions (20 impressions daily) what could be the reason?  

Answer 1

You should check your avg. CPA on display or search and set the CPA for the smart display accordingly. +50% if you take in consideration the avg. CPA from search and +20% if you consider the avg. CPA of the display. The budget should be around 10x higher than the CPA you set. Additionally, if you do not have enough conversion data and you want to pay for the conversion, it might not work. So, it would be a good practice to pay for clicks at the beginning with a lower CPA.  

Comments

@theine get more data. Sounds like cpa is too low

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@titanothere is a good observation but again depends on how many conversions exists and the CPA. I had cases where even $2 was a good CPA for a smart display. It really depends.  

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@theine I don’t see why google offers the smart option for brand campaigns.  

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Why not? I mean. if so, they should not even offer the target ROAS for those campaigns right? If helps some advertisers reach their goal, everything might be useful.