Question

I have Smart Display campaign $50 daily budget and $6 CPA but not getting enough impressions (20 impressions daily) what could be the reason?  

Answer 1

Hi @gooseflesh6. Depending on the type of product/service you are advertising, your engagement could be decreasing due to the ongoing Covid-19 crisis. Many industries have seen a dramatic decrease in PPC performance, whilst others have seen a notable spike. Another issue to consider is the eligbility of your ads and keywords. Make sure you have not recently had any changed to dissaproved, which would stop your ads from showing and therefore decrease spend. Finally, review your negative keywords and make sure that nothing has been added recently which could be blocking performance. I hope this helps, feel free to reach out to me directly for more help if you need it :)

Comments

This is smart Display campaign. and there is no change.  

Answer 2

Being said, your daily budget should be 10x of Target CPA. Also do check all elements of campaign; to fine tune the performance.  

Comments

Which other elements in smart GDN i should check? Daily budget is almost 10X

Answer 3

First get enough conversions before you start with CPA. Like at least 5 tot 8 a day for a few days.  

Answer 4

Cpa will be low, dont put Cpa target directory choose target conersions