Question

Tracking Calls on Wordpress Sites. I have multiple tracking numbers that I want to use for different sources of traffic (Adwords, Organic, Facebook, Insta, Landing Pages. ). The website is a Wordpress site. What are you using in order to switch the numbers based on referrer or traffic source?  

Answer 1

You could do it by using Google tag manager and some javascript. Basically, the trigger to change the phone number would be a UTM parameter.  

Comments

This is actually a REALLY clever idea, and the only creative answer to the question. So of course everyone is commenting on all the other responses .  

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@isleana118 thanks I appreciate your comment. I use to do something similar for H1 and email change.  

Answer 2

Call rail dynamic call tracking does this automatically

Comments

Does it work if you don't use call rail?  

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Sound too complicated to do without

Answer 3

I’d Call rail for dynamic number insertion

Comments

Does it work if I don't use call rail?  

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Dont know of a free tool that does dynamic number insertion, but I'd say some type of call tracking platform is your best bet.  

Answer 4

You can look at any provider that offers Dynamic Number Insertion. Callrail is a good company to go with, as others above mentioned. However, you'll want to make your decision based on whether or not a company offers DNI. Twilio can do a lot more, however it's more complicated to setup, you may need a dev if you're not skilled with APIs and related technicals.  

Comments

Have you used twilio to do DNI?  

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Working on it right now, might take a few more days to get it done

Answer 5

Historically you’d have to go with a paid solution for this: - Callrail - Dialogtech - CallTrackingMetrics I think Google’s cross-channel call tracking is in a closed beta:  
https://support.google.com/analytic...hl=en