Question

Are Google CPC more expensive now? I have notice a 50% increase on the price for some Keywords.  

Answer 1

I noticed significant drops but its something you want to monitor daily right now

Comments

@triton thanks. have you tried to see your cpc from January to February and from April 1 until now? Let me know what you see. From your 3 main keywords of any campaign

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@rubel on one of my main campaigns I run I have an average $7CPC drop on another a . 25 increase.  

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I monitor all campaigns multiple times daily

Answer 2

Depends on your industry/season/news+corona/etc etc etc. However, for the industries I work with right now—since the corona pandemic was declared to now—we’ve seen our overall CPCs remain steady on display and CPCs to increase by roughly $1. 00 give or take on search.  

Answer 3

I have seen both ups and downs. Depending on regions (countries) , and industries.  

Answer 4

Completely depends on nice. Some industries I’ve seen CPC plummet however I’ve also seen clicks and impressions fall of the face of the earth.  

Answer 5

People relying more and more on digital media to produce revenue, so they are increasing budgets and bids to take as much as the market share as possible