Question

Optimization Score is becoming super important for ad rank. Not the best metric but it’s coming. Anyone else been told this?  

Answer 1

Acceptance of rejection of recommendations goes towards score for agencies. I dont think others hv much impact if at all. Nothing to do with ad rank at all.  

Comments

@proctology its getting off soon, in new partner updates for 2020

Answer 2

Source? I think a fast loading website is important (for the user) but that should not affect paid search

Comments

@gretel google

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@gretel my google rep told me.  

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Seems google reps get solid bonus when their acounts reach 100% optimizatio score

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@casanova I don’t think that’s the case. I’ve worked with him for quite a while. He said it’s being rolled out in this quarter

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@gretel I saw a few times a bit of decrease in performance when I was told to do stuff and I didn’t and I was around 80%

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@casanova yeah probably hahaha

Answer 3

They are simply attempting to assert more control

Comments

@triton I figured that out

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@titanothere make sure and spread the word. It is unlikely to fly with people like usual

Answer 4

Facts or hearsay? Source?  

Answer 5

I guess it’s fact. I work a lot with Google, I test betas for them as am sure a few do here. Am managing 50k a week in spend. So he’s not your frontline guy. But thought someone else might know more.  

Answer 6

My MCC is true 87% there are lots of hacks I have discovered to implement the recommendations but don't actually effect the accounts.  

Comments

@adonic wat do u mean?  

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@adonic please share your hacks. PM me  

Answer 7

Remove all suggestions = 100% optimization score

Answer 8

Anyone else sick and tired of dimissing the same suggestions over and over. If i click doesnt apply to my account, stop showing it every damn week!  

Comments

@greggs like my words

Answer 9

I wouldn’t think so. Some Google recommendations are off the mark. For example, I have a client who only sells gas boilers, not oil boilers in the UK. Google recommended removing the negative keyword “Oil” so it could show searches that turned up oil boiler.  

Answer 10

Optimization score is a glorified con by google

Answer 11

Your Google sales rep is lying to you