Hi guys, I have a question about negative keywords. The most important keyword for one of our clients is +passporting +brexit (Passporting allows a firm registered in the European Economic Area (EEA) to do business in any other EEA state). As this is a very specific topic, adding only exact matches would be ineffective. Unfortunately, many searches such as "can I use my passport after brexit" and similar provoke the ad because of this keyword. So it seems thatGoogle sees "passport" and "passporting" as one. If I now add "passport" as a negative keyword would my ads still be shown for searches including "passporting"? Or dou you have any other ideas on how to avoid those mismatched searches? Thanks for your help :)
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