+1 vote
by (440 points)
**Local Lead Gen** If you have to work on the client site, how do you prove conversions apart from the Google Ads conversion metrics? I usually use my own lead gen sites with a tracking nr and contact form and just show them the amount of unique calls and forms that were filled out on a monthly basis. But if I work on their site, I have to work with their phone nr and this phone nr is also on their GMB which drives a lot of calls through the location extention. Looking for some practical advice please.  
**Local Lead Gen** If you have to work on the client site, how do you prove conversions apart from t

1 Answer

+1 vote
by (2.2k points)
 
Best answer
You can still split test the landing pages, video lander vs long form etc. Also test out click to call ads vs the landers. One of the main problems I have w client sites is their mobile landing page speed is terrible so a stripped down mobile lander is useful. Then, have a chat popup that tells people there's someone to talk to right away and actually prompts them to call. Just get creative.  
The Google AdWords Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about successful search engine marketing (SEM) ads through Google AdWords.

Related questions

...