Question

Two questions.  Sorry if they've already been answered.Two questions. Sorry if they've already been answered. Also, I feel like I know the answers but would love the reassurance as I'm a little tied up on this one. 1) If you choose to "Import Goals" from G-Analytics as your conversion action, do you still have to setup conversion tags directly from Google Ads on your Thanks pages? I'd imagine you do but since I've never imported goals, I'm confused on how to not get duplicated metrics from "tracking G-Ads conv" AND importing goals. 2) What's more common here. do you add a new conv tracking tag for EACH of your different lead forms? OR do you use just one conv tracking tag to "fire on all thank you pages"? Thanks group!  

Answer 1

1) You don't have to, but I would. GAds and GA attribute conversions differently. GAds conversions will be more accurate for automated strategies to use. As far as duplicates, for GA uncheck "include in conversions". That's the metric bid strategies use when optimizing. GA will still show in the All Conv column. 2) if they have separate thank you pages, then I use separate conversion tags. It allows you to segment and see what was driving each type of conversion.  

Comments

This is perfect @abstemious thank you so much!