+3 votes
by (250 points)
Hi All, bit of a newbie here, but with more at home time now focusing on learning. Have a question- If you have good search impr. share (67. 25%) ok search abs. Top IS (16. 49%) Seach lost IS (32. 75%) and benchmark max CPC is $1. 70 I’m at Avg. CPC $1. 66 with my bid at $1. 75 but impressions are low and a CTR of only 0. 20% (benchmark CTR 1. 07%) would you say this a landing page issue, product pic, price or just a bad product. I have tried to optimise using key words and a unique picture but no change? Or could it be I am bidding to high? Sorry for the long question I have a few products similar. Please let me know if this is the right format for this group Thanks for your help in advance
Hi All, bit of a newbie here, but with more at home time now focusing on learning.

2 Answers

+1 vote
by (700 points)
 
Best answer
Your QS might be very low. Check them.  
by (250 points)
@calculable3 thanks Abith. Do you mean Quality Score? Still learning  
0 votes
by (29.2k points)
CTR will not be based on your landing page other than QS.  
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