Question

Our dental office started with Google campaign a few weeks ago. We selected keywords for testing purposes, created two landing pages (one for implants and one for crowns). So far our CTR 14. 4%. We have almost 200 click on both landing pages but 0 conversions. Ad and landing page is constructed that it provides 35% discount on our services. We knew that it would not be a home run from the get go, but 0 lead conversions on 180 clicks leaves us thinking that we are doing something wrong. Comparison vise, we are killing it on Facebook with our offer of 35% of. I know it is hard to tell, but if our CTR is relatively high and if we are not getting applications is it something wrong with our landing page?  

Answer 1

If the leywords are relevant, then the issue must be the landing page. Or a competitor has an even better offer.  

Answer 2

1. Whats your Bounce Rate? 2. What kind of Search Terms are you getting this good CTR? 3. Can you share the url of your landing page?  

Answer 3

How is your targeting? Did you set up negative keywords? Are you monitoring search queries? What about long trial keywords? Are you just bidding on "dentist"?  

Comments

@smarmy broad match modifier, as in +search +engine +marketing. Can be useful for long tail. Definitely avoid BM in general, unless you're being vigilant

Answer 4

Setup Heatmaps Code on your Landing Page and Checkout Live Recording of the Visitors.  

Answer 5

I suggest you think about user intent. Maybe people shop around for implants and they fall on your FB ad in the right frame of mind. Maybe your traffic on Google is people who are in pain and are in an "emergency" frame of mind?  

Answer 6

There are a lot of variables. We run successful dentist campaigns and track calls. From there it’s up to the dental Practice to convert these calls to patients. There are always plenty of calls, if there aren’t calls then something is seriously wrong. You could be getting a lot of clicks but they may not be from people with buyer intent, ie your targeting is wrong. Then there’s also the message on the landing page the call to action. The offer and the layout. In Australia we can’t use testimonials in the medical industry but social proof is a huge factor in conversions as well. Could be something simple like a slow load speed so check the bounce rate as someone suggested. Sometimes the simplest landing pages we use are the best.  

Answer 7

Quite a few variables here. Firstly - two things to check - your search terms report (are the actual searches that people put into Google relevant). Secondly - location report. Assuming you are serving a local area - make sure that;s where your clicks are coming from. Start at least with that - then you can take a deeper look

Answer 8

Also Is the location you service apparent, on the landing page? Did you test the call and email functions on mobile and desktop?  

Answer 9

Everything is said above and without knowing your landing page or your Google Ads setup it is difficult to say what the problem is. I understand that companies want to do Google Ads themselves to save money on paying someone to do it for them. But most of the time they burn the media budget without results. Ask someone to look at your account who has Google Ads experience. You are a dentist and you are good at it. Let someone else do the marketing as they know what they are doing. (not a sales pitch to promote myself, just some honest advice)

Answer 10

Go to the location report and see where they are coming from. Is this adwords or adsense. Are the clicks on automated

Comments

Well you can do manual bidding or Google takes control. Go to settings and see what you have got going on. Also if you have a business address and want to set a radius of say 3 miles to capture customer s, you can do this as well. See where the traffic comes from in location

Answer 11

@smarmy Send me the link again

Answer 12

Possible to pm me the link to have a diagnosis as well?  

Answer 13

Send me your website the ads are directing Facebook and Google traffic to, and can have a look for you to provide some tips

Answer 14

You may have an issue with click fraud

Comments

@smarmy definitely possible. If you have GA set up see if the clicks 1r3 coming from the same or a small set of ip addresses over time.  

---

@smarmy yes. But they may or may not be that sophisticated.  

Answer 15

Are you sure conversion tracking is setup properly?  

Answer 16

There are a few main issues that may be the problem: 1. The overall design of the landing page 2. Not including enough keywords 3. Using to broad of keywords

Comments

@smarmy It is possible, but hard to tel without actually looking at your landing page. One way you could check for click fraud is looking at what IP address all your clicks are coming from. If you see that most clicks are coming from the same IP address in a short time you can suspect click fraud. If your area is competitive for dental ads there may be some advertisers trying to max out their competitors budget right away so that they do not appear on google anymore for that day.  

Answer 17

1. check your search terms 2. Try target impression share bidding to improve your ad position 3. Landing page must have to be thoroughly looked into for CTA's, mobile speed score, USPs, testimonials 4. Make ad groups with minimum possible keywords and more ads per ad group. 5. Improvise your ad extensions (try to use all)

Answer 18

Implants and crowns typically aren’t a 1 day decision, are you doing remarketing? Can I see the landing page?  

Answer 19

I work with about 30 dental campaigns. Pm me your landing pages to have a look. If you’re offering 40% off implants, that’s hard for it to work. Consumers shop around and want to know prices without even having an exam. Instead focus on low risk or a no risk offer such as FREE exam and X-rays for new patients.  

Comments

@smarmy. Depends on the service. Sometimes consumers tend to think the price is increased in order to receive discount. If goal is potential new patients, unlikely they will go to anew dentist vs. current dentist. If the offer is showing the price and the discount perhaps. But we all know that a dentist cannot quote a price without a prior exam.  

---

Goal is get potential new patients to the dentist for initial exam! Pm me your landing pages. I would be glad to see if there’s any suggestions I can make.  

---

@smarmy I’ll be straight and to the point with you and please don’t take it the wrong way. It’s gimmicky, tacky and no one actually believes those offers, it may be genuine but all people think is you’ve just added 35% to deduct 35% and tbh offers like that tend to put more people off. Wouldn’t you be better off offering a no obligation free consultation. I would never never use a dentist that had a offer on.  

---

@smarmy Plane ticket, hotel, driver? Where is the practice located that you fly in new patients from Italy? How do you even quote a new patient without an initial exam?  

---

@smarmy wow and I thought we had to give a lot in the industry we’re but obviously not compared to you.  

---

@smarmy I would review the actual searches and make sure your Ads are being shown for relevant searches. Next, most searches that are for someone who is looking to find a new dentist or switch is the name of the town or city you’re in and the word dentist. Check it out in keyword planner, I’m not kidding you. You need to get people who want a new dentist first and then use ad extensions and copy to get them interested in specific services. That’s a quick fix and naturally you can expand your campaign from there.  

Answer 20

Sounds like you'll need to work on your CRO efforts

Answer 21

@smarmy book a free consultation at webistry. com

Answer 22

Its one or all of this: 1. Non-buyer intent keywords 2. Something wrong with landing page 3. Click Fraud There are easy remedies for all of them, but we first need to identify the issue(s).  

Answer 23

Can you please show me your landing page ? Thanks in advance :)

Answer 24

Business to consumer is suited for facebook ads. Business to business is best for Google ads. You are trying to fit a square peg in a round hole.  

Comments

What? You can do great on Google Ads for a dental campaign - or most B2C services where people are actively looking on Google for a service provider

---

@damning good luck, much better roi on fb ads

Answer 25

180 clicks and no conversions? Either: 1. Conversion tracking is broken 2. Keyword selection/campaign setup isn't good enough 3. Ad copy/landing page isn't good enough 4. Any combination of the 3 above If you want to show me the landing page and give view privileges on the ad campaign, I'll look at it.