How many see the benefits of tracking across multiple publishers for conversion tracking; especially for remarketing? I’m taking a look at some data this morning and see just how powerful Google is when it comes to the final step of an e-commerce purchase. *** note this is only for one type of industry, not all *** For lead generation however, I’ve seen FB play a bigger role in the last click, but with e-commerce, it seems people have to come back to Google first, then click on an ad or organic listing and convert. Ironically enough, seems more people search for an ad to click then organic listings, almost like they trust the ad click over anything else. Curious as to what everyone else is seeing. I’m putting together a pretty massive road map for doing some advanced tracking and remarketing, so looking for any feedback or if anyone wants to hop on a video call this week we can discuss in a group.
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