Question

Hello!  I was given the task to evaluate what kind of impact Korona has on one of my clients What would you guys be looking at?Hello! I was given the task to evaluate what kind of impact Korona has on one of my clients What would you guys be looking at? Lets skip the obvious ones like lower traffic volumes, impressions volumes etc.  

Answer 1

You need to look YoY the following metrics to have the total picture: Impressions, Imp. Share, CTR, Conversion Rate, Total Spend, Conversion Value, CTR, CR and finally ROAS. Your traffic has probably dropped and it's expected. Watch out for: 1) CR. If you have considerable drops in CR then that means that your visitors are more reluctant to purchase (as a result your CPAs will increase) and 2) Conversion value

Answer 2

We've been split testing our email & conducting surveys to find out how our audiences feel and also how they want to be communicated to.