Question

Google Ads Masterminds!  I'm building an audit tool for training and my own reference.Google Ads Masterminds! I'm building an audit tool for training and my own reference. What would you guys add to the tool? Anything helps because this is completely beta right now.  
https://docs.google.com/spreadsheet...T1CEU

Answer 1

@berar looks very interesting and well thought out. When I get some time I'll definitely have a more thorough look through and see if I can add anything etc :)

Comments

@agnusago feel free to message me or comment

Answer 2

Maybe another phase for copy history? When was the last time you changed the copy for a particular campaign/adset/ad? A section on bidding by time and/or day?  

Comments

@xerography great insight copy’s super important

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@xerography an analysis of time per day is also no brainer optimization

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@berar yeah esp it can be industry specific. Some do well over weekends, some don't. I'm actually trying to figure out a good Google ads on it myself so this came had a good time. I'll drop any other ideas if I can think of them

Answer 3

Some of it is account setup, which probably deserves it's own sheet along with GTM. For Google Ads I'd focus on kw research and traffic analysis to determine competitive gaps and opportunities.  

Comments

@shotton yeah I see what you are saying I don’t like gtm it doesnt actually do anything unique. In my humble opinion. With hotjar and GA I can do everything I need