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gibbs2 So, I love the fact that your number and form submission are right there. The problem is there isn't enough information there to influence a buying decision. You are relying on the customer to roam your website to look up the specific job that they want done. Your account should be broken down into the services you want to offer, and that traffic should be sent to a page that speaks to that directly. For example, if I search bathroom remodeling, and you send me to that page, more than likely I am not going to move around your site to actually find the page for bathroom remodel. That traffic should land specifically on your bath remodel page, or even a landing page designed for this traffic. This will increase your conversion numbers dramatically, and cut way down on wasted ad spend. You don't have to advertise every service that you offer. You could stick with the ones with the best margins, or the ones with the most demand. If any of this doesn't make sense or I didn't explain it well, I would be happy to have a phone conversation with you. Also, pause the Express campaign. More than likely it will do nothing but waste money.
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