Question

Has anyone noticed inside a conversion, 'website unknown'?  

Answer 1

Google Shopping App purchase? What kind of conversion is this?  

Comments

It's a basic purchase conversion

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@bid116 Very strange. Do you have issues with GCLID parameter?  

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@raynell9 Sorry Gads is still a bit new to me. whats GCLID

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GCLID is a parameter that G Ads adds to each URL that comes from a click. Just Google it.  

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@bid116 What is your payment processor? ( payment gateway)

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Shopify payments

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@bid116 Maybe that leads to this issue

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I'm just trying to confirm that my tags are all set up right, because ads manager repots much higher conversions than GA

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Id like to spend more, yet I'm not sure what transaction count is accurate

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@bid116 Just read more about attribution models and the difference between G ads and G Analytics. IMO there is nothing to worry about in your case if you see the conversion data.  

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@raynell9 But how can I tell if I'm actually making money if GA says 2 sales, and G Ads says 38?