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Every E-Commerce account I am managing, Google Ads is reporting about 40% less revenue than Analytics (which I believe to be the correct figure) even though Ads is just taking the revenue from Analytics.

+4 votes
by (810 points)
Every E-Commerce account I am managing, Google Ads is reporting about 40% less revenue than Analytics (which I believe to be the correct figure) even though Ads is just taking the revenue from Analytics. Weird! Anyone else seeing this the past 2 weeks?  
Every E-Commerce account I am managing, Google Ads is reporting about 40% less revenue than Analytic

4 Answers

+1 vote
by (180 points)
Attribution model? Analytics counts a last click conversion only, but Google Ads you can use others. I use data based attribution in Google Ads, because is the better attribution for optimize campaigns.  
+1 vote
by (4.8k points)
Attribution by time too?  
+4 votes
by (8.6k points)
Yes I agree. I also see this difference
+1 vote
by (7k points)
There is some problem right now with it.  
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