Question

Has anyone had experience with Smart Display campaigns? It looks they just blow budgets

Answer 1

If your data set is big enough they will work amazingly well. The only downside that bothers me a lot is lack of frequency capping option

Answer 2

I have seen them do amazingly well, and do nothing at all on other accounts. It all depends on other factors, like very other campaign type.  

Comments

@mho Gillen same here. I include this format in our standard campaigns stack, and sometimes it works, sometimes it doesn’t

Answer 3

Way better for e-commerce products with a lot of historical data.  

Comments

I think my old google partner rep was trying to get his name up on the leaderboard for spend or something.  

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If you don’t have a lot of historical data it will blow budgets because they bid high for “quality clicks” If you let it run though it will eventually balance out.  

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I see thanks

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@betty550 those people’s job is to get you to spend more on google. Period.  

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I think retargeting a manual placements are the key

Answer 4

Never ran one. Client requested it. Launched yesterday. I'm not against it though. I feel like these products work only as well as the branding & targeting of the client. We'll see. ‍♀️ (This account is 5 years old)

Answer 5

I have been using them with big success for Lead Gen but last 6 months they really suck and I have since returned to traditional interest/topic/placements targeting. Go figure :/

Answer 6

Can work great with good history. Let you run at a fixed lead cost too. No cpc.  

Answer 7

Not if you pay per conversion and your conversion is a sale

Answer 8

Still worst then a good regular and manually built display campaign

Answer 9

As with all smart bidding you need good amounts of conversion data to get the best out of them. I'd recommend at least 50 conversions in the last 30 days personally. They are excellent for prospecting but remember you don't have to be all or nothing. Use manual display as well.