Question

Can I run a shopping ad for roof restoration? Sell a meterage rate or something? Would that be a cheaper way of hitting the top ranks as it is a competitive market

Answer 1

Rather I'd suggest run Display & YouTube ads( Brand Consideration) For sales run (RLSA & or Shopping ads)

Answer 2

YouTube ads would be your best friend here. Grab your smartphone and shoot a 30-sec, horizontal video, then upload it and pick your targeting. Shopping ads require a physical product or a lot of talking to Google, which is the worst customer service experience you'll ever have.  

Comments

@pavilion what about retargeting, I would like my campaigns set up properly, i have done the best I can with little knowledge

---

@wiseacre retargeting is great of you have enough traffic. Make the ads different. Cold should be longer and more introductory, telling them to go to your website to learn more. Retargeting should be short and to the point, like “hey you know us. You’re here again. Come on in and sign up! ”