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Should i run search and shopping campaigns for the same keywords/products?

+3 votes
by (1.4k points)
Should i run search and shopping campaigns for the same keywords/products?  
Should i run search and shopping campaigns for the same keywords/products?

3 Answers

+3 votes
by (3.3k points)
 
Best answer
Run shopping. Then use keywords that got you the sales on a search campaign. That's what I would do. I'm not expert.  
+3 votes
by (1.6k points)
Yes and then kill the loser
+3 votes
by (1.4k points)
You only pay if they click and they only click if they're interested. what's the harm? AND if you have both then you have a lot more potential to take over the entire top half of the SERP!  
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