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Does anyone have actionable insight into when they should increase or decrease cpc for Search campaigns as well shopping campaigns?

+2 votes
by (170 points)
Does anyone have actionable insight into when they should increase or decrease cpc for Search campaigns as well shopping campaigns? Manual CPC we're dealing with in this situation. Also, does anyone have a decision tree type of layout as to when to kill a ad group? How much spend does a ad group have to go through in order to determine it will lose money. 200 clicks to the site? 100 clicks? 50 clicks? Does it depend on your AOV?  
Does anyone have actionable insight into when they should increase or decrease cpc for Search campai

2 Answers

+1 vote
by (480 points)
 
Best answer
One rule of thumb is at the keyword level. If a keyword gets 100 clicks and no conversions, something’s not working. You can pause the keyword or revisit the ad group and ad copy.  
+1 vote
by (1.2k points)
Check if you are getting conversion, that is fine
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