Question

Any tips for promoting a business event?  

Answer 1

Facebook event ads all the way.  

Answer 2

Eventbrite. If it's first-ever event (the company/brand has no existing audience) it is a tough go. 1400 page views converted into 30 registrations, and it's a free event. Promoted through Facebok Ads (very expensive) and Google (low conversions). We're doing a "first" event and hope to make a series out of it. This is why events is good as an ongoing strategy, not a one-off thing.  

Answer 3

Also, emails to our mailing list. Eventbrite is the landing page because it's a free event, if it were paid I'd go Ad -> landing page -> registration right within the landing page, don't send them off to eventbrite (basing on opinion not experience).