Question

Hello, I have a question regarding the structure of the Shopping Ads campaign. I have different product in the same niche, but different price range. For each price range, do I create an adgroup (Subdivision) to better choose the right bid or put all the products with the same bid in one adgroup?  

Answer 1

You can breakdown your products in different price range so that you can bid differently on different price ranges. For ex. placing higher bid on higher priced products