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Quality score. Curious, what are you focusing on to improve it?

+2 votes
by (170 points)
Quality score.  Curious, what are you focusing on to improve it?Quality score. Curious, what are you focusing on to improve it? What are you ignoring when trying to improve it? How much weight do you give it to your overall optimization efforts? Plus, any other ninja tips you might have up your sleeve.  
Quality score. Curious, what are you focusing on to improve it?

2 Answers

+2 votes
by (1.7k points)
 
Best answer
Focus on keywords with low QS status & which are costing you more than what you are bidding. Also analyse the factors leading to negative changes in QS. Also analyse all the lost to rank columns
+1 vote
by (1.7k points)
I would give QS importance if my Avg CPC is way higher than what Im bidding
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