Question

Hello!  Quick question.Hello! Quick question. Do you recommend to optimize for more conversions and then optimize for cheaper conversions, or the other way around (first for cheaper and then scale)?  

Answer 1

It depends on what you are doing. In lead gen, it is often a smarter strategy to go for more expensive leads, as they are higher quality. If you are trying to maximize the quantity of leads, than take a lower SERP position and lower quality leads.  

Answer 2

If you want to become a significant player, you need to be ready to invest like one.  

Comments

That being said, first, get enough data. That's costly by itself but will give you input you can work / optimize with. Only if you have enough conversions you will be able to make calls based on conversion quality for example.  

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I like that. Will steal it from you, if you allow.  

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@rosebud sure!