Question

What is your biggest challenge or problem when it comes to Google Ads?  

Answer 1

Clients that think they know about Google Ads.  

Answer 2

People who keep asking me what’s my biggest challenge with it.  

Comments

@newcastle  

---

@newcastle you don’t have to answer  

Answer 3

Why google keeps asking me to up my bids

Answer 4

Their representatives ‍♂️

Comments

@zarzuela486 THIS!  

Answer 5

The calls from their new employees giving me and my clients terrible advice.  

Comments

@oporto and then you have to explain to the client why the advice is terrible  

---

@oporto THIS.  

Answer 6

Conversions. I can't get to configure this right. Somehow I just spent $100 on a campaign with call extension, and didn't receive a single call.  

Comments

@quota76141 have u had a look at the position of your Ad? I dont think call extension will make a big difference because you have to take look at other factors that affect your ads. If we are talking about just advertising in Google Search, i would try and position the Ad to number 1 by improving the ad and landing page. You should also check your ad position by manually typing the keywords in Google search or use Ad Preview Diagnosis and also quickly analyse other competition from Auction Insights. Depending what market/industry you’re in but with the clients I look after (service providers), I switch to Call-Only-Ads and I would increase 10-20% in Bid Adjustment or sometimes I run two types of campaigns ( text ad and call-ad-only).  

Answer 7

Keyword match type changes over the past 12-18 months

Answer 8

Escaping from “smart” bidding campaigns that I inherited from an agency. Ugh.  

Comments

I find smart bidding only works well at 50+ conversions per month typically. A few accounts it has really transformed but I totally relate to you.  

---

@cowper it’s a trap. You’ll never be able to optimize anything. You’ll watch them do a thousand things wrong, and you won’t be able to stop them. It’s what you do if you’re an agency and don’t want to spend any time on the account.  

Answer 9

How about you @cowper ?  

Comments

Has to be Google shopping bidding strategies for me. Very soon manual will no longer exist and that scares me!  

Answer 10

Managing Search campaigns from languages I dont talk hahah

Answer 11

Dreaming about the return of Avg. Position

Answer 12

Clients who won't listen to my advice.  

Comments

@tronna10 second this #metoo

Answer 13

All the spam I receive after they click on my ad. More Google Ads = more spam

Comments

@achilles what is it with that?  

Answer 14

If anyone answers anything other than clickfraud they are a noob.  

Answer 15

Trying to minimize fraudulent clicks.  

Comments

@penley1 hey Carlos. what is a fraudulent click?  

---

Competition clicking your ads to exhaust your budget and your allotted impressions.  

---

Use prosper202 an amazing tool for IP exclusion

Answer 16

Wannabe gurus asking what my biggest problem is

Comments

Wannabe? ;)

---

@cowper yup

Answer 17

Paying for said AD

Answer 18

Money. They want us to pay it.  

Answer 19

Close match

Comments

@kato 100%

Answer 20

“I rEcoMmEnD yOu InCrEaSe BuDgEt FoR beTtEr OpTiMiZaTiOn”

Answer 21

Conversion at low cost

Answer 22

Accurate attribution

Answer 23

Their Social Justice Warrior policies that actually help big business and hinder small business

Comments

Ouch, yeah this hits home.  

Answer 24

My biggest challenge is to avoid ads gurus suggestions and dropshitting video on how you can make 200k $ a week with their methods

Comments

I hate this too!  

---

Which 18 year old doesn't want to become a millionaire overnight?