Question

Hi, I want to track conversions for a Woocommerce webshop by Google Ads Conversion Tracking using Google Tag Manager. How to implement? Already searched Google a lot but no article of video I find describes how to implement Google Ads Conversion Tracking using Google Tag Manager for Ecommerce. Anybody who can help or maybe implement it and while implementing consult me how to do it? Anybody who wants to quote on this?  

Answer 1

@behaviorism DM sent. Please check your inbox

Answer 2

There are easy WordPress plugins to enable enhanced e-commerce tracking.  

Comments

@immolate54 This

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I'm having trouble with finding the right plugin for our site that uses custom items in the Woocommerce shop, are there any plugins you recommend? @immolate54?  

Answer 3

Don’t use Google Ads conversions for ecommerce, highly recommend you use Google Analytics E-commerce tracking then import your transactions into Google Ads.  

Comments

@cowper Why?  

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The issue is that GA has last click attribution model. When you use Google Analytics E-commerce tracking and import them into Google Ads it will always be last click ev en if you set the conversions in Google Ads to an other model for example first click. That is why I want to implement it via Google Ads, only then you'll be able to see another attribution model in the report.  

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@behaviorism This is NOT true! There was an article in SEL (as I remember) about this. Full BS. Everything is working fine with imported transactions and attribution models in G Ads. The only one issue is the delay.  

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@raynell9 Hi, Correct me if i am wrong but I thought you were the one who told me that importing from GA always means last click. Do you have the SEL article?