Question

Had one account on an avg daily budget of $25 hit 1. 25k in adspend today. Anyone having over billing issues or dealt with a similar situation? I know support is slow from covid. hopefully a refund of some kind?  

Answer 1

Same here but not as bad. $15 a day GDN budget that spent $275. Support sent me some BS saying it was a served cost vs billed cost.  

Comments

@carrington doesn’t sound good for me.  

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Went through the same shock and answer from support but don’t worry. If it is a new campaign google is trying to serve it to as many people as possible (bonus points) but at the end of the month/period it won’t bill you more than 2x your budget for that campaign. So you may see a crazy cost but it will change. In your tools or reports section you can break it down and see billed and served for peace of mind.  

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@unlay3 thank you brotha feeling a bit better ha

Answer 2

If your campaign is set to 25 daily spend, whatever it spends you will billed not more than 50

Comments

@screed did you have this happen?  

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@adam8929 yes not exactly such a big overspending but this is usual for newly set up campaign /especialy display/ as system is trying to serve as much as possible at the start. You need to check your billing report tomorrow and you will see what was served and what was billed. Google will compensate this. You don't have to worry. Keep in mind that this rule is applied on campaign level, so if you have 10 camp st on 25 and all overspend is likely to be billed at 500. Hope this makes sense

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@screed yes thank you - it was new / display and @ campaign level between the 3 ad sets it should of been no more than $75 avg daily spend. Hopefully they compensate.  

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@adam8929 the budget is set on campaign level and it doesn't matter the number of as groups you have inside so you won't be charged more than 50

Answer 3

Woah, shocking!  

Answer 4

Monthly adspend should not go over 30. 4 times daily budget. So there must be more to that story. That kind of error just doesn't happened.  

Answer 5

My cost per conversion went from £15 to £93 yesterday. Is this some kind of glitch?  

Comments

@lin74 mine were extremely high yesterday out of nowhere as well.  

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@mandamandaean so it could be a weird glitch

Answer 6

Check billed vs served cost report and see how much is actually charged. There are many cases where Google Ads shows that you spent way too much, but when you check this report you can actually see how much of that amount google will charge.  

Answer 7

I had same issues with Target CPA bidding strategy , but not so hight spend