Question

One of the recommendation in my account is for me to lower my bids (I know I can't believe it! ) What's everybodies thoughts on this?  

Answer 1

I've found that this recommendation is later countered by an increased spend (budget or Max cpc) recommendation. It's not wise to chase spend recommendations which are based on averages over time. If you are considering this, AB test changes so you can see the effect on competitive metrics and conversion data, not just cost.  

Answer 2

Needs to be evaluated. I'd guess you'll get more impressions and less clicks for same adspend.  

Comments

More likely exactly the opposite :-)

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@yet55 it's weekend, don't want to think about it now  

Answer 3

My thought is, is your CPA low enough or your ROAS high enough? If not, drop it. If the opposite, raise it. Basic stuff.