Question

Hey there, I'm relatively new to Google Ads and I had a few questions if someone wouldn't mind chiming in! I've been researching and can't find any good answers so far. How much time do you typically spend on an account each month? How often do you guys make updates to your account? Should you setup demographics for every account? How reliable is the performance planner? Do you guys use it? Thanks so much!  

Answer 1

1: depends on amount being spent. E-commerce client spending $3, 000/day check it hourly. Spending 500/week at $15 clicks, check it every day or so. You’re checking it based on how much and how fast data is being produced. 2: why would you not set up targeting? 3: personally, I rarely use performance planner. Not saying it’s not a good tool, but it’s just not something I personally find much value in because it can’t tell you how effective your post click experience is.  

Comments

Thanks so much! I would think you would set up targeting and demographics, but I was getting some bad advice that didn't sound right which is why I've been trying to research

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@trost19 I understand why people wouldn’t want to set up targeting - because it’s extra work. But with paid search the more granular you get with campaigns the more effective they become.  

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@skatole why would you set up targeting if you dont really know your audience. Shes asking about a first time campaign. The best option is to gather data, A/b test everything.  

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@maestro she can still set up observation targeting beyond her keyword set if she's trying to gather data.  

Answer 2

Budgets: Start small to discover more key words. Small clients = $300, medium cleints $600 big clients $850 Set up tracking and see what audiences are getting conversions. Get at least $4k data before making exclusions based off demographics. Don't just read data from google ads. The best way to get to know your customers is watching them use your website. Check out hot jar or crazy egg. In the first two weeks i check my account every 3 days. Do your negaitive keyword research upfront. Budgets: Start small to discover more key words. Small clients = $300, medium clients $600 big clients $850ns based off demographics. Don't just read data from google ads. The best way to get to know your customers is by watching them use your website. Check out a hot jar or crazy egg. I use keyword planner not performance. I also use SEMrush for competitive spying.  

Answer 3

Are you doing ads as an owner or agent?  

Answer 4

1. I generally give 1-2 hours daily to check relevant metrics of particular campaign 2. not bigger updates until some drastic go wrong. because with plan only little changes required. Also if you keep changing settings then your ad will not be able to perform it will be in review/learning state most of the time 3. demographics is required for campaigns not accounts. you should check demographics if you have different product/service for different type of customers. 4. yes it is important to see how much budget you need to set for each campaigns.