Hey guys, I hope I don't bother to ask a question on Microsoft/Bing Ads: I set up an account a couple of months ago by downloading and uploading the Google Ads settings. I was profitable since making some smaller revenues on a great ROAS. However, 2 weeks ago I started to do a campaign split with the intention to have: 1 x brand campaign, 2 x product campaign dedicated to product A and product B. Since then the revenue completely tanked while spend first stayed the same and now is going up drastically. The amount of clicks though is the same. (side note: I've been using eCPC the whole time) Does anyone know why that is? I guess so far the obvious option for me is to return to my previous campaign structure? I had the intention to actually boost my revenue by having a more granular campaign structure, however, out of reasons I don't grasp, the revenue performance dropped. Any ideas? Thank you very much!
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