Question

Which landing page for Ads? How should a product page where conversions happen be handled when marketing dept. produced a new campaign page (for a new feature) for the same product. So, 2 pages where one is cool info/sales and one is product specs+conversion.  

Answer 1

Try an A/B test of the landing pages, I would suspect the info page that is tailored for an audience would convert more, buuuuut a test would actually show you how which one will actually result in more sales.  

Comments

@constringe Thanks Dylan. Well, the campaign page directs nowhere. It’s pure info really. Should set outbound link to the product page?  

---

@schlimazel16 Definitely. A small one at the top and then a clear "learn more" or "Purchase here" at the bottom

---

Löste de sig @schlimazel16

---

@guinea429 Big bro! Jadå, frågan rörde mer hur microsida kan harmonera med produktsida och kampanjsida som redan är indexerade med bra SEO. Ville höra en ad-specialist synvinkel  

Answer 2

Group your search terms by Awareness (Top Funnel), Engagement(Middle), Conversion (Bottom) and analyze them. Do not remove on just one criteria i. e. no conversion remove it might be it's good candidate of middle funnel.