Quick Q. Why do people put + next to each of there keywords, doesnt [.] do the same thing, Exact match?

Question

Quick Q.  Why do people put + next to each of there keywords, doesnt [.Quick Q. Why do people put + next to each of there keywords, doesnt [. ] do the same thing, Exact match?  

Answer 1

+keyword is a broad match modifier. If using this method, make sure you have a good negative keyword list or you’ll waste a lot of budget.  

Comments

@dumm10 what should I start with. I heard if I start with SKAGS only on a fresh account google gets weird, as they dont want us to be super efficient starting off?  

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Start off with a combo of phrase match and exact match. Research keywords in your geo and base it off that data. It really depends on your budget. If you don’t have a large budget, stick to phrase and exact match to start.  

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@dumm10 thnx  

Answer 2

Broad march modified, which is the “+” are our most successful types of keywords

Comments

@mignonmignonette thanks

Answer 3

They're not the same. Exact match types are more strict. You can read more about it here:  
https://www.wordstream.com/keyword-...types

Answer 4

Excuse my ignorance but can you also do modified broad match as negative terms too?  

Comments

Yes, then you dont have to use the + in front, if its for negatives. it has the same effect anyways

Answer 5

Broad match modifier. That’s google ads 101, def recommend to google it and understand how it works