Question

Too many questions as usual. What set up would you recommend for remarketing - ecommerce small accounts. 1. What audiences? 1, 2 and 3 weeks? (Shopping cart abandonners for example would never fill enough. ) 2. Do you combine image ads + dynamic ads with feed? 3. If anyone would give any tips for creatives it would be great too  Last question. 4. If you run search and shopping campaigns for your products. Would you also set up search + shopping campaigns with a remarketing list in addition?  

Answer 1

1. Remember about 1 and 3 days :) In my opinion you have to act quick. Weeks are good for showing other offer. 2. Test everything and cut. 3. Check graphicriver ;) 4. PLA is a must with support of remarketing. Then go with search.  

Comments

@briony thank you! 1 and 3 days list will be too small for me to be able to use. Account is small.  

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@briony for number 4, I wanted to know if i would have 1 regular shopping campaign + 1 shopping campaign with a remarketing list in addition?  

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I mean separated PLA and separated remarketing. In my opinion it is the most important to check which product activate which keyword.