Question

Guys I got a shock when after I keyed in "logo service" in google keyword planner & I see the average "Top of Page Bid" is at least $10USD! . How do I fight those bids? This is crazy, that will mean for a daily budget of $10USD like mine, all it takes is 1 single click to consume my entire daily budget :o please correct me, Im shocked #imNewSorryIfIMaySoundStupid

Answer 1

That is the price people with no skill pay. You should be able to get it cheaper. Be thankful you are not a locksmith.  

Comments

@titanothere this is true. The better your ads, the less you will pay. Constantly test and improve your ctr and you will pay less and less per click.  

Answer 2

You need to find longer-tailed, less competitive keywords like “logo design in *city*” or “corporate logo design services”, etc. keyword planner is your friend.  

Answer 3

Very competitive keyword and some people charge a lot for these services. Hence they are able to pay more for clients. Try targeting more specific niches. “Lawn company logos”, gym logos”, etc. whatever you want to work with. Thankspically higher conversion and lower cpc for longer rail keywords, but you do lose volume. You will likely need larger budget than $10 a day as you need data to optimize.  

Answer 4

What the people above said. If 10$ bids are too high for your taste try to type "insurance"  

Comments

What KW is that? oO

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@overlie3737 Insurance? hmmmmm

Answer 5

I’m in insurance verticals, you haven’t seen anything till youve seen $30+ lol

Comments

@process69881 yep

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@process69881 $30? What a bargain. Try personal injury attorney keywords at $200.  

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Wat is insurance? lol

Answer 6

So you make logos? Or are you doing this for someone who makes logos?  

Comments

@caye89 helping for a client

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@enneahedron well my opinion is if he makes some sick logos for small business in his area to show off and get word out at half price that might be worth more than all google ads in the world

Answer 7

Your market is determined by what your competitors are willing to pay. It's that simple. Try different match types, work on your QS and/or increase your budget.  

Answer 8

Focus on quality score. That top of page bid is probably not accurate. Set a bid for what you want. You might find certain days or hour of the day is cheaper. Use modified broad to catch cheaper long tail keywords.  

Answer 9

Be thankful you’re not in insurance Car and home insurance start around $20-$40 bids

Comments

@mignonmignonette what the

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I got a culture shock after moving here from fb ads. just testing water and i get to see all these. in FB, u can still survive with a $10 per day but not so much in google ads, it's a diff league all together

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@enneahedron absolutely. You’re paying for higher intent leads which convert better.  

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This was what I see when I see all the top bids

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Insurance is nothing bro. Trust me.  

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@kalmia16185 brooooo  

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@kalmia16185 what is that market?  

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@xylograph19 Healthcare Softwares

Answer 10

USD 10 daily budget for competitive keywords? I would just save the money then.  

Answer 11

Without researching this at all, I would think that a keyword like you've mentioned is being targeted by SaaS companies with logo maker tools, or some subscription based logo makers. Those companies might be willing to pay more to acquire a customer than a designer who makes logos for clients on a one-off basis. I didn't do any research so I might be wrong.  

Comments

Looks like I might have been right. It's going to be hard to compete with this. Your client may need to offer other services like branding guides, etc. Just my 2 cents.  

Answer 12

If your ads are good you can expect twice the traffic at half the price.  

Answer 13

Don't do it ;). Stop all ads immediately. Go buy yourself a nice gadget for the money you've saved. Paying $10 / click makes sense only if you'll land a deal that's worth like $1k or so. On the other hand, if someone is typing in anything on the matter of logo design you have no idea how much are they willing to spend. They might be looking for a $10 design from Fiverr or they might be looking for a $5k corporate identity package. You simply can't tell. I would strongly recommend not to use Google Ads for this.  

Answer 14

The reason people pay a lot for logo terms is they plan to up sell other services and are thinking in terms of lifetime value of a new client.  

Answer 15

Its interesting to read all these comments. Certain industries will have different price points and this is clearly indicated in the comments above. I work with several industries where Ave CPC is $10-14 and the campaigns are effective. RATHER THAN focus on a if a certain CPC is too high, Id recommend focusing on ROAS. This is a better gauge of success. Just my two cents cheers

Answer 16

I see so much talk of cpc. I don't really even think about cpc. I handle cpc's of $0. 15-$75 and I don't really think about. It's not the determining factor, whether I bid or not. It reminds me of holding your last poker chip in your hand and considering whether or not you'll throw it in the pot. I find, that conversions are a result of multiple source interactions, organic, paid, social, direct, email, etc. I often see a $0. 75 click that leads to a $5 click and a few social interactions with a direct visit, resulting in a longterm client or buyer that will continue to convert without spending your ad dollars. Not to say I have the answers here, I learn new things every day. I mostly deal with ecom. I'm sure it's a bigger challenge for others in competitive lead capture and the like. But, I could write pages on this topic and why advertisers should not fixate on it so much, but I'll leave it there.  

Answer 17

Keyword research man! Find the lower competition lower CPC terms that are super specific. Create content that is specifically tailored to the term as your landing page. Targeting the top level term is a good way to burn budget but not a good way to make money

Answer 18

$10 is a steal for garage door services & locksmiths

Answer 19

Charge more money for your services so you can afford to advertise. Or Find cheaper keywords by bidding on 4-5 keyword combos

Answer 20

Dude your doing it wrong somewhere. Pm me directly if you need my guidance (I will charge you a nominal fee though)

Answer 21

CPCs aren’t what matter the most, return on ad spend and conversion rate is what you need to focus on. Also, you don’t have to spend what google “recommends” most of the time. However you do need to be realistic and sit between first page and top of page bid to be visible. The CPC you pay depends on a LOT of variables. Location, specific keyword, your quality score, device etc.