Question

Hi, still new to Google Ads. Just wanna ask, I have a keyword with good quality score. Why is my keyword is not getting impr or click while it has good quality score? and current bid strat: maximize conversion. Should I change my bid strat? Any thoughts guys :)

Answer 1

Compared to this keyword, it's getting impr and clicks

Answer 2

I wish if could help you. I am new in this business too.  

Answer 3

Keywords: Use phrase match type, Bid: use manual cpc with enhance

Comments

10/10 keyword is currently in broad match modifier

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5/10 keyword is in phase match

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So I have to change bid? to this?  

Answer 4

Does the keyword has enough searches? And is it broad keyword?  

Comments

It's in broad match modifier

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0 impr; 0 clicks, that's what I'm trying to figure out

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@cherub4 When your campaign was started?  

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@moorwort 25th of March

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Is that a long tail keyword?  

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Maybe it doesn't have much searches in Google?  

Answer 5

I don’t get it, what’s the question/problem?  

Comments

@tims434 same

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@tims434 @raynell9?  

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Sorry about that sir, just wanna ask, why my keyword is not getting impr or click while it has good quality score?  

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@tussle4 and sorry, wasn't able to review my post.  

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@cherub4 because of your bidding strategy probably. Do you have conversions in the account already?  

Answer 6

Have no clue what your asking, can’t even begin to guess since you have everything crossed out for some reason, so yeah. You might as well have posted a screenshot of your lock screen.  

Answer 7

I'm guessing it's because your keyword has a very low search volume. You can use googles keyword planner, or neil patels ubersuggest to check search volumes on keywords.  

Answer 8

Typically if a keyword has low impressions it means, for the parameters you're targeting, there aren't enough people searching for your keyword. Impressions occur any time someone has typed some broad iteration of your keyword (for broad match). If it doesn't have impressions, it means people aren't using that keyword. Could be seasonal shifts in the market or it simply may not be a popular search phrase people use in the location you're targeting. If I were you, I'd try looking through keyword planner for higher volume keywords. I would start troubleshooting and optimizing if I had a relevant keyword that was getting high impressions and no clicks.  

Answer 9

Seriously it could be dozens of reasons why. from paused Campaigns/ad groups/ads to having the keyword in the same ad group with another keyword that Google believes it's more eligible for the search query. In order to answer your question on Bid strategies though if you don't have enough data then use the maximize conversions bid strategy and choose to "Pay for clicks". Though since you don't share anything I can't be sure if that's your issue