Question

I do google ads but i see that some words stays on the end of the page (paid traffic) in google, also when i increase the bid for being on the first position. (all my concurrents on the first page don't advertise). How is that possible?  

Answer 1

Its all about your QS of the keyword. If you ranking below on the page it means your QS isnt doing well. When you dont see someone then meausre through search auction report. You can get better idea. Sometimes you see limited ads but auction reports will give you insights

Comments

What is QS?  

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Quality Score

Answer 2

That means that your Quality Score is really bad and the increase in bidding does not help you at all.  

Answer 3

Increase in bid doesn't always help you should have to focus on other metrics too QS

Answer 4

Yes as other suggested problem look in QS. It would be much clear if you tell about your campaign goal. Alternative ways can be suggested because to achieve good quality score is not over the night activity. There are alternatives you can consider like: 1. Video ads 2. Lead form extension 3. Use Google My Business (If you want to promote locally) 4. Call only ads