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I found some low CPC e-commerce keywords in AdWords, are there any cons to running direct search ads for eCom vs Shopping ads?

+2 votes
by (890 points)
I found some low CPC e-commerce keywords in AdWords, are there any cons to running direct search ads for eCom vs Shopping ads?  
I found some low CPC e-commerce keywords in AdWords, are there any cons to running direct search ads

2 Answers

+4 votes
by (10.6k points)
 
Best answer
No, go for it  If the product and site are good then definitely
+1 vote
by (2.4k points)
You should be leveraging your Shopping data to run search ads
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