Anyone have any killer strategies to drive participants to a webinar for financial services? Our target is people with $5m in investable assets looking to recession proof their portfolios. We’ve been fairly successful through search (obviously lots of drop off from lead to qualified lead) but the client is hoping to bring in leads to the webinar after prequalifying. Thinking a secondary cta on existing landers and some video/banner remarketing (and possibly managed placements). Thoughts appreciated.
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